Description
Development preview · Preparing for sampling
This page presents our current product development brief. The ingredients, pack size and packaging copy below are proposed for sampling and may change after evaluation. Final product details will be confirmed before release. Not available to order.
The development concept
Our first sampling brief combines water, cleansing ingredients and skin-conditioning ingredients in a pump-bottle format. The development aims include foam, easy rinsing and a comfortable everyday cleansing experience. The current candidate formula does not include tallow.
Proposed pack size
150 mL — development target; actual net fill will be confirmed from production samples.
Candidate INCI — not the final label order
Aqua, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Propanediol, Panthenol, Allantoin, Camellia Sinensis Leaf Extract, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Disodium EDTA, Sodium Citrate, Citric Acid.
Ingredient percentages, supplied ingredient blends and the final full ingredient declaration remain to be confirmed from the sampled formula.
Proposed directions
Wet your face and hands. Spread a small amount between your palms and gently massage over the face, avoiding the eyes. Rinse thoroughly with lukewarm water and pat dry.
Proposed cautions
For external use only. Avoid contact with eyes and broken skin. If product enters the eyes, rinse thoroughly with water. Stop use if irritation occurs. Seek medical advice if symptoms persist. Keep out of reach of children.
Proposed storage
Close after use. Store away from direct sunlight and excessive heat.
Proposed packaging copy
Front
FATAZEN
MEN’S FACIAL CLEANSER
150 mL
Back description: Rinse-off facial cleanser.
The directions, cautions and storage text above form the proposed back-label copy. Final packaging will include confirmed ingredients, net contents, responsible business details and applicable batch and date information. Business addresses, batch codes, shelf life and packaging dimensions will be set from the actual product and target market.
What we will evaluate before release
Sampling will establish the cleansing system, pH, texture, foam, rinsing behaviour and pump performance. Evaluation will cover preservation, microbiological quality, stability and appropriate product safety. The final ingredient declaration must include the actual components of supplied blends, including carriers and preservatives.
Claim evidence plan
Cleansing performance and any future gentle, botanical or without-stripping claims will need evidence relevant to the finished product and its actual ingredients. Such results are not yet available for this development preview.
About the packaging image
Concept packaging reference: the image shows an earlier packaging concept. The wording and claims printed on it have not been confirmed for a finished product. The current sampling brief appears below; final packaging may differ.
About this development brief
Candidate ingredient names were checked against the EU glossary applicable from 30 July 2026. This confirms the names used in this brief; it does not establish a finished formula or product approval.
Explore the development collection
Retail and distribution enquiries: Partner With FATAZEN. Availability and commercial terms will be confirmed separately.
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